At times, I find clients feel as though they get less value with design if the design is simple and elegant. They feel that white space is wasted space—a notion with which I totally disagree. It’s important to remember what your site should accomplish and to design it with those intentions in mind. I really like the simplicity of this site—it’s clean, well-organized and helps the company show up as a very confident player in their field. If you need too many “bells and whistles” with your design, it’s possible that you may show up more as a carnival barker than an expert in your craft.